The importance of an effective advertising campaign
When I first became a Travel Advisor I understood the importance of having a presence with a website and Social Media platforms such as Facebook, Instagram and the like. At first I copied various ads and posts from my suppliers' pages and websites. While this did have some effect, I wasn't pleased with the feedback from my clients. Many of these posts were not inspiring my clients to travel, and I needed to find a way to do just that. I needed more creativity from another perspective so I partnered with Swell Destinations to create this new website for me and to manage my social media marketing.
The first thing we did was set parameters for an effective ad campaign. We created a list of questions that would define each campaign. First, what is the message I want to convey? Is my focus on the resort, the brand, the location, or am I selling my brand? Then, how long do I want to run the campaign? What is my target market?
Once I answered these questions we prepared my content. We added a mix of still photos, poster ads and short videos. The use of animated content such as short videos is ideal, and using our own photos had a better impact. Whichever form we use it is important that the message is consistent and ties in with the goal of the campaign.
My clients responded very positively to this change, which was evident by the increase in travel requests and bookings.
Here are some past ad campaigns we've created...I hope you feel inspired to travel!
